Corporate Brand Guidelines

A reference for the consistent application of the PoloSaudi identity across communications, documents, and digital channels.

Brand Overview

PoloSaudi is a specialist consultancy advising on and delivering polo projects across the Kingdom of Saudi Arabia — working at the intersection of sport, culture, and infrastructure.

Mission

To develop polo in Saudi Arabia as a strategic national asset — aligning international expertise with the Kingdom's cultural identity and Vision 2030 ambitions.

Tagline

Positioning the Kingdom as a global reference in polo.

Positioning Statement

PoloSaudi advises on and delivers projects at the intersection of sport, culture, and infrastructure — advancing Vision 2030 by positioning polo as a national asset, a diplomatic bridge, and a catalyst for long-term investment in the Kingdom.

The Logo Mark

The PoloSaudi mark is a minimalist equestrian silhouette rendered in a single refined form. It should always appear with generous surrounding space and never be distorted, recoloured, or combined with additional elements.

Maintain clear space around the mark equal to its height.

Don't

Distort, rotate, recolour, or add effects to the mark.

Colour Palette

The PoloSaudi palette is restrained and warm — a sun-drenched foundation anchored by deep obsidian and lifted by a single brass accent. Brass Gold is used sparingly, for emphasis only.

Obsidian

#121412 · RGB 18, 20, 18

Primary text, dark backgrounds, headings

Alabaster

#FCFAFA · RGB 252, 250, 250

Light backgrounds, negative space, off-white surfaces

Brass Gold

#B38E5D · RGB 179, 142, 93

Accent line, highlights, key emphasis only

Tamarisk

#4A5D5A · RGB 74, 93, 90

Secondary text, captions, supporting copy

Typography

Display & Headings

Instrument Serif · italic

Shaping polo's future.

Body & Captions

Inter Tight · Light / Regular

Advising on and delivering projects at the intersection of sport, culture, and infrastructure.

Instrument Serif (italic) carries the editorial voice of the brand; Inter Tight provides quiet, legible support for body copy. Avoid bold weights — restraint is part of the identity.

Voice & Tone

PoloSaudi speaks with a senior, measured voice — confident without boastfulness, precise without coldness. The tone reflects the discipline of the sport and the gravity of national-level work.

Lead with substance. Be specific, understated, and culturally aware.

Don't

Use hype, exclamation, or superlatives. Avoid casual slang.

Application

Email Signatures

Use the approved signature format with name (italic serif), role (uppercase sans), a 40px brass divider, and contact details in Tamarisk. See the internal Email Signatures tool.

Social & LinkedIn

Branded banners use a black background, off-white typography, a single subtle gold line, and the PoloSaudi mark only — no secondary logos.

Documents

Place the mark at 32px in the document header, aligned left, with a 12px brass rule beneath the title block. Body copy in Inter Tight; section titles in italic Instrument Serif.